In 2021, I helped guide the winning pitch that landed Pereira Odell the IHOP business with the platform “Let’s Put A Smile On Your Plate.” We realized that what the brand was looking for had been right in front of our face the entire time. And it’s also on the face of their customers after every trip into IHOP. A good ole, undeniable IHOP smile.
Using the smile as a “red thread” though all the brands touch points, we began creating season product promos, deals, and of course, lots of beautiful pancake footage.