Who better to convince you, that you should be driving a Mini Electric than well…. you? This scrappy idea let prospective customers hear rational and ridiculous reasons from “themselves” about why the new Mini Electric was the perfect purchase for them.
First, we developed a facial recognition app that an interactive mobile experience that uses face mapping and AI to let participants scan themselves and put well crafted words into their very own mouths.
Then to support the campaign and drive users to the experience, we used some of those same inner “Mini-logues” as online videos.