Who better to convince you, that you should be driving a Mini Electric than well…. you? This scrappy idea let prospective customers hear rational and ridiculous reasons from “themselves” about why the new Mini Electric was the perfect purchase for them.
First, we launched a series of “Inner Mini-Logue” videos that targeted prospective buyers online who were entertaining the idea of purchasing a Mini. The videos drove people to our AI powered app that allowed them to convince themselves to make the purchase.
Then, the our AI powered facial recognition app entertained drivers with an interactive mobile experience that mapping their face, mirror their linguistic tendencies, and spit back fun reasons they should buy a mini. A bit more on that below.
